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Community Action of Allegan County

RFP for Marketing

SECTION I: GENERAL PROPOSAL STIPULATIONS
A. PURPOSE AND SCOPE
Community Action of Allegan County (CAAC) is soliciting proposals for a Marketing
Specialist to assist with a variety of media campaigns, print publications, informational or
educational communications, promotional items and video presentations covering various
programs offered by CAAC. The Marketing Specialist may design, develop and implement
collateral campaigns and strategies to market programs and services to consumers,
business enterprises, and public and private community agencies and interest groups. The
Marketing Specialist may be asked to plan and develop an annual marketing, and
communications plan to increase both potential clients and volunteers for utilization of
CAAC services.

Respondents are invited to submit demonstrated competence and qualifications of their firm
for providing these services. The information contained within this document is intended to
provide interested firms/individuals with the requirements and criteria that will be used to
make the selection.

You may review the entire proposal requirements:

RFP Detailed Requirements

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