Community Action of Allegan County (CAAC) is soliciting proposals for a Marketing Communications firm/individual to provide professional advertising, marketing, public relations, media planning/placement, website maintenance and assist with the development of the communications strategy of CAAC programs and services. This includes a variety of media campaigns, print publications, informational or educational communications, promotional items and video presentations covering various programs offered by CAAC.The Marketing Communications firm/individual may design, develop and implement collateral campaigns and strategies to market programs and services and increase local awareness to consumers, business enterprises, and public and private community agencies and interest groups. They may plan and develop an annual marketing, and communicationsplan to include the recruitment of employees and potential clients, and volunteers forutilization of CAAC services. They will maintain and enhance the CAAC website, drives social media efforts and provide reliable, timely and strategic marketing that will promote the mission of CAAC.
Respondents are invited to submit demonstrated competence and qualifications of their firm for providing these services. The information contained within the attached document is intended to provide interested firms/individuals with the requirements and criteria that will be used to make the selection.
View the CAAC Marketing RFP 2021-2023
View the Responses to RFP Submitted Questions